The content marketing
agency for HR tech companies
Content for CHROs, HR Directors, and People teams.
Trusted by B2B SaaS companies since 2016
HR tech buyers are inundated with vendor content. Most of it sounds exactly the same.
Every HR tech vendor claims to save time, reduce admin burden, and improve employee experience. Those claims are true of almost every product in the category, which means they do nothing to differentiate you.
Content that works in HR tech goes deeper. It speaks to the specific problems HR Directors face when building a case for investment internally, the friction in implementation, and the metrics their CFOs will actually care about. Wordify builds content strategies that address those questions head-on.
The HR buyer isn't just evaluating your product. They're evaluating whether buying it will be a headache.
Risk aversion is high in HR tech procurement. The best content reduces that perceived risk by showing exactly what implementation looks like, what outcomes to expect, and what happens when things go wrong. That's the content that actually moves deals forward.
See our SaaS content services →
"Fast, reliable, and passionate."
Shopify"Wordify is fast, reliable, and passionate. They actually care about creating good content."
Liferay"Wordify is extremely valuable to us. Their ideas push our content in better directions."
Instant"Wordify knows content. Their SEO and marketing expertise helped us attract and educate users."
Content marketing for HR tech companies, and more.
Content strategy
Your website copy can make or break your conversion rate. We'll work closely with your leadership to craft new copy that converts better.
SEO content
Traditional SEO still matters, but we'll apply a contemporary approach by targeting high-intent buyers, not top-of-funnel tire kickers.
AI SEO
Traffic from ChatGPT is almost always well-informed and highly qualified. We'll make sure your product "ranks" across AI search.
Copywriting
Website, landing page, and email copy can make or break conversion rates. We'll work closely with your leadership to craft copy that converts better.
Landing pages
Get more from the traffic you already have, and win the traffic you don't, with landing page design and copy built to convert.
Newsletters
Dominate the narrative in your industry through a traditional email newsletter and a LinkedIn newsletter.
Case studies
We interview your customers, extract positive quotes, and write polished stories that make for convincing case studies.
Gated content
From industry reports to lead magnets. We handle the research and collect the data required to craft unique and genuinely valuable long-form assets.
LinkedIn & Reddit marketing
LinkedIn and Reddit have emerged as key frontiers for storytelling, backlinks, and branded mentions. Wordify handles the entire process.
Quick answers
Content your buyers
want to read
Built on your expertise. Grounded in data. Written by us.
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